OVERVIEW
Senior Capstone Project. "Steak 'N Shake" rebrand. Deliverables included a new logo, color palette, typography, icons, stationery, packaging, menu, website, and marketing materials. I also researched the psychology behind branding. I looked into what drives a consumer to buy a certain product.
TOOLS
Adobe Illustrator / InDesign / Photoshop / Figma / Miro
LOGO SKETCHES
PRIMARY LOGO, SECONDARY LOGO, AND LOGOMARK
MENU
STATIONERY
PACKAGING
WEBSITE
MARKETING MATERIALS
BRANDBOOK
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